Today was the official press announcement of several new and exciting Sony Alpha cameras and lenses. The list of new bodies is as follows: DSLR-A580, DSLR-A560, SLT-A55, SLT-A33. In terms of new lenses: Carl Zeiss® Distagon T* 24mm F2 ZA SSM (model SAL24F20Z), a DT 35mm F1.8 SAM (model SAL35F18) and an 85mm F2.8 SAM (model SAL85F28).
With the introduction of the new A33 and A55 comes new technology and terms that will require a brief explanation. These two new cameras use what Sony is calling Translucent Mirror Technology™ which basically means that unlike traditional DSLR cameras where the reflex mirror moves out of the way during exposure, the SLT (Single Lens Translucent) cameras mirror is fixed and light passes through it during exposure. This will allow for fast, accurate autofocus during video shooting.
Read on for a summary on the individual cameras and lenses.
We have just got our hands on the new Sony Alpha A290 and A390 for review which does mean – as we want to have it in the June issue of the magazine – that we wont be publishing the magazine till later this week, but we thought we would give you a heads up of what has changed between these two cameras and their predecessors.
What Sony have done is reduce the entry level range from 3 models (A230, 330 and 380) to just the two (A290 & A390) In essence both cameras are the same, featuring 14mp CCD sensors. The only real difference is that the A390 sports live-view with a tilt screen which the A290 lacks. The make or break of these cameras though is if Sony have addressed the design of the Grip which was a deal breaker on the previous range. “So have they?” I hear you ask… well, you will need to wait for the full review in the magazine later this week, all I can say for now is yes and no.
While this is not strictly photographic related – and with the two mediums, video and stills, drawing closer together with each day, I thought it appropriate to share this video on Sony’s Handycam making it to it’s 25th Anniversary. It is quite something… a product that set the standard in home video to the point where most people call their camcorder and Handycam regardless of the brand.
Just an an interesting video I stumbled across online this evening looking for something else. Three cheers for the Sony Handycam… can’t wait for the new interchangeable lens one currently in development to use the new E-mount.
Yesterday many of us here in SA who follow the photographic news would have woken to the announcement of Sony’s new addition or division to the Alpha range, the NEX-5 and NEX-3. Today I briefly held a working sample of the NEX-5 in my hands. (The NEX-3 was just a dummy).
So what are the first thoughts then on the new ‘revolutionary’ camera? To be honest I am a little mixed. I think the concept Sony have gone for is clever and unique (having recently played with the Panasonic Lumix GF-1) and for that they should be commended. The challenge is that while the NEX-5 is amazingly small – smaller than the Panasonic by far which is amazing when you thing the sensor it has is bigger, APC vs the Micro Four Thirds – the kit 18-55mm lens is out of proportion when compared to the body and the user interface is far more Cyber-shot, compact camera orientated than DSLR styled.
Sony have got Taylor Swift in to advertise their new Cyber-Shot TX7 and in particular highlight it’s new Intelligent Sweep Panorama mode. It is a clever concept and though it might be one worth sharing. Enjoy.
The Sigma Corporation is pleased to announce the launch of the new APO 150-500mm F5-6.3 DG OS HSM for Sony and Pentax.
This ultra-telephoto zoom lens covers a telephoto range up to 500mm and allows photographers to bring the subject close and short perspective. This lens has an equivalent field of view of a 225-750mm when used on digital SLR cameras with an APS-C size image sensor. Sigma’s original OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement.It is ideal for sports, wildlife and landscape photography with handheld shooting. Three SLD (Special Low Dispersion) glass elements provide excellent correction for chromatic aberration. This lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing. The super multi-layer lens coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range. This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focusing capability. The addition of the (optional) 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 210-700mm F7-9 MF ultra-telephoto zoom lens or a 300-1000mm F10-13 MF ultra-telephoto zoom lens respectively (For Sony fitting only). A removable tripod socket (TS-31) is included as a standard component.
Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs anExmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.
Today was the official press announcement of several new and exciting Sony Alpha cameras and lenses. The list of new bodies is as follows: DSLR-A580, DSLR-A560, SLT-A55, SLT-A33. In terms of new lenses: Carl Zeiss® Distagon T* 24mm F2 ZA SSM (model SAL24F20Z), a DT 35mm F1.8 SAM (model SAL35F18) and an 85mm F2.8 SAM (model SAL85F28).
With the introduction of the new A33 and A55 comes new technology and terms that will require a brief explanation. These two new cameras use what Sony is calling Translucent Mirror Technology™ which basically means that unlike traditional DSLR cameras where the reflex mirror moves out of the way during exposure, the SLT (Single Lens Translucent) cameras mirror is fixed and light passes through it during exposure. This will allow for fast, accurate autofocus during video shooting.
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