
Artwell Nwaila is the Editor of SA Creative Network “a platform where creatives, thought leaders and idea engineers network”
This is my challenge to all publication managers and editors: to break away from the pack with a ‘photographic revamp’.
The state of photography in the commercial world – namely: magazines – is at its lowest. That is not to say that the photographers have lost their skill, but that the requirements and briefs have suppressed the art form. It is all about formula these days and it is pretty basic. Celeb + over-processing = sales. This formula may have been hugely successful in the mid-1990s, but not anymore.
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