Hasselblad H4DBreakthrough True Focus technology and Phocus 2.0 bring new ease of use.

On September 25, during Hasselblad’s special event in Florida marking man’s first moonwalk in 1969 – which was captured with Hasselblad cameras – the company announced the H4D-60 camera system, with groundbreaking True Focus technology.

CEO Christian Poulsen and Product Manager Peter Stig described for the gathering of some 200 Hasselblad international executives, dealers, photographers, and press members how the H4D, built upon the H3D platform and bundled with the brand-new Phocus 2.0 imaging software, will transform photographers’ shooting experience.

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Ever since their first journey into space on October 3,1962, as part of the U.S. Space Program, Hasselblad cameras have captured thousands of breathtaking images that have given us a clearer perspective of our world and its surroundings.

Forty years ago this week, on July 16, 1969, Hasselblad cameras joined NASA’s Apollo 11 crew for the first manned moon landing, capturing images that remain among the most recognizable ever recorded.

To paraphrase astronaut Neil Armstrong, who took the first lunar photos: “This ‘small step for man’ proved to be a giant leap for photography.”

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The new Hasselblad CFV-39 digital back, custom built to match the design and functionality of Hasselblad V cameras, turns every V camera into an easy-to-use digital workhorse.

The 39-megapixel back, with a sensor twice the size of premier DSLRs, features two capture modes and a new digital lens correction technology for Carl Zeiss lenses, powered by Mac- and Windows-compatible Phocus image processing software.

“Quickly and easily, the Hasselblad CFV-39 can transform a V System film camera into a high-performance digital camera,” says product manager Peter Stig. “Just snap on a charged battery, insert a CF card, add the back, and you’re ready to shoot.”

Among the CFV-39’s features and capabilities:
~ The Hasselblad Natural Color Solution offers a generic profile that delivers true colors right out of the box.
~ All V System cameras operate cable-free. The 202 FA, 203 FE, and 205 FCC are fully supported. Other 200 and 2000 series models can be used with C-type lenses only.
~ All F and FE lenses work seamlessly with the CFV-39 using 202FA, 203FE and 205TCC/FCC (camera requires slight modification).
~ There are two selectable image formats: square (29 megapixel, 5412×5412) and rectangular (39 megapixel, 5412×7212 pixels).
~ The sensor is 100 percent larger than a full-frame 35mm DSLR sensor.
~ Image storage options include using a CF card for untethered operation or computer hard drive for tethered operation.
~ A Hasselblad raw file format, 3F RAW (3FR), ensure that images captured with Hasselblad digital products are quickly, effectively, and safely stored on the available media.
~ The 3FR files can be opened directly in Adobe Photoshop CS4, in Aperture on Mac OS-X, and converted directly into Adobe’s DNG (Digital NeGative).
~ Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating image asset management solutions.
~ Fits traditional view cameras: with the V camera interface plate for mechanical attachment and the flash sync connection to trigger digital capture.
~ Capture rate of 1.4 sec per capture with 39 captures per minute.
~ ISO speeds range from 50 to 800.
~ H camera owners can gain full access to V lens DAC correction by using the CF lens adapter.

“The Hasselblad CFV-39 brings an ultra-high level of integration, flexibility, and image quality to the professional photographer who needs the best for mobile and studio shooting,” says Peter Stig.

Text by Alice B. Miller


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