PhotoComment.co.za is pleased to introduce you to on of the first tests of the Olympus E-420, likely the worlds most compact digital SLR to date. My initial opinion of the Four Thirds system adopted by Olympus, Kodak, Panasonic and the like was rather negative, however with time comes wisdom and experience, and I shall be the first to admit that the Olympus E-420 has enhanced my experience and opinion of the Four Thirds system and concept.

A reminder to the reader that our approach to testing and subsequently reviewing a camera is focused predominantly on overall user experience, encompassing ergonomics and user friendliness, which is overlooked all to often in current tech talk circles.

Excitement and curiosity preceded the delivery of the Olympus E-420 from JEL Distributors for Photocomment’s first review of an Olympus camera. With a sense of urgency I signed for and took delivery of Olympus’s latest offering and what I found inside was a wonderfully compact, light and comfortable camera body with a standard 14-42mm Olympus zoom lens.

My Personal Camera, a Canon 350D, only really ergonomically suits my hand with the vertical grip attached which defeats the purpose it was initially chosen for – a compact travel worthy DSLR. Not so with the Olympus E-420. Side by side one would be hard pressed to notice a size difference between the 350D and the smaller body Olympus, however the E420 is ergonomically pleasing and ones hand fits perfectly onto the grip without the addition of a vertical grip. In short it is a Mighty Mouse. The Olympus E420 instantly instills a sense of confidence I have often found lacking in many of its contemporaries. Having worked in photographic retail extensively I can testify that this is often a factor in the buyers final decision.

The Gauteng Motor Show was calling and my trigger finger was itching. So I charged the camera battery assembled everything and headed out taking great care not to reveal my enthusiasm.

Olympus E420 Features

The Olympus E420 brochure reveals three main features, noticeable on the brochure cover and the camera’s box, namely Face Detection, AF Live View and Dust Removal System. Then there is still the 10MP Four Thirds sensor, TruePic III processing engine, 2.7 inch screen, 3-point standard AF and low light condition 11-point contrast AF system, 49 zone light metering system, in camera image editing and 18 different ‘Scene Selection’ metering modes including fireworks, sunsets, and candlelit scenes.

A novice or first time buyer might find him or herself utterly confused and frustrated looking at that long list of techno jargon, when all they want to do is get outside and start shooting. A seasoned, more ‘knowledgeable’ buyer might look on some features with disdain and consider them mere marketing ploys. These two varying viewpoints aside, I am of the opinion that one can’t really buy a bad DSLR camera, It really comes down to how much more one can get within the budget one has allocated, and the Olympus offers great value for money. All that being said, how well do the above mentioned features work?

Let me be clear that there is still no substitute for good photographic grounding and even basic instruction and understanding of photographic principle could turn any camera into an artisan’s tool in the hands of the novice buyer helping them learn the limits of their chosen camera.

Not much can be said about the dust removal system, a novel idea which is now nearly standard on all digital SLR cameras. The light meter is on par with most of it’s competitors and in all honesty, I forgot that I had different scenes selection modes to choose from when shooting in auto. White balance is wanting, struggling to correct the orange cast from the tungsten lights at dinner which seems to be an obstacle not only Olympus is battling with.

Auto Focus Live View?

Regular readers and personal acquaintances will know my aversion to live view as found in many DSLR cameras these days. Unfortunately the Olympus E-420’s Live View does little to sway me from my belief that this feature is a rather over rated marketing ploy opposed to a refined and useful tool – perhaps with time this will change. While the concept is great, the lack of full time auto focus and subsequent delay this causes at the moment of capture renders it almost entirely useless for many of the purposes one would foresee using Live View for. The lack of a flip out screen still renders live view inconvenient for macro photography purposes. The inverse is also true and portrait photographers shooting subjects in a studio may find the interaction of being away from the viewfinder beneficial. Landscape photographers may also enjoy the relief of not looking through a viewfinder for long periods of time.

Image Quality

The low noise levels of the E-420 was an unexpected surprise.

Clicking on the image at left will produce a 100% crop of the above dinner scene shot at ISO1600. Considering the E-420’s small, image sensor, the low noise levels equal or in some cases surpass it’s competitors.

The colour rendition is good and in general the detail is acute the sharpness high, and the overall satisfaction with the end result immense. The standard 14-42mm lens, disappointed with distortion, i.e. curvature, even in it’s mid range. While the sharpness was good falloff was apparent in the image corners. One would expect performance of this sort from a wide-angle lens and not from a standard zoom.

The only other complaint that I have with this little marvel is the menu interface. When first accessing the menu on the rear LCD display, the grid layout and scrolling system handles easily and logically. Sadly however this logic evaporates when one selects a submenu, for example, ISO selection options display in the same grid format but the ability to jump from the top row to the bottom row by simply pressing down on the toggle button falls away and one has to scroll through all the ISO values with the sideways toggle buttons. The menu layout is deceptively easy, but shows it’s shortcomings with the lack of information about the purpose of custom functions, a feature which other manufacturers have included to avoid the need of referencing the instruction manual. This slowed down the handling of the camera for me but it isn’t likely to be a hindrance to a first time buyer.

Conclusion

Having owned and used more cameras in my lifetime than I can remember, one has to consider the point of view of a first time buyer, purchasing from a little to no knowledge point of view

Olympus have a gem in the E-420 particularly if one needs to travel light or if one is buying for the first time. At under R10 000 the E420 is in the same value for money league as the Nikon D60 and Canon 400D. Consumers wanting a camera thats a step up from the E420 and offers Image Stabilization as well, may buy the Olympus E-510 or wait for the newer E-520 (to be tested or reviewed soon) which will likely hit the shelves at just over the R10 000 price bracket.

My concluding thoughts about the E420? Well I certainly wont overlook or under estimate Olympus again when shopping for a digital single lens reflex system.

Thanks to JEL Distributors for the Loan of the production version Olympus E-420 and to Wilhelmus Moller a PhotoComment contributor and member of the editing team.




Sony SLT-A77 Advert

Guess What, Olympus has expanded it’s range of 4/3 cameras with – what they are claiming to be – the world’s smallest Digital SLR – the E-420. Part of the press release is given below with a link to all the info you need on Olympus’ site.

Olympus Imaging Corporation (President: Masaharu Okubo) today announced the upcoming launch of the world’s thinnest, smallest* interchangeable lens type digital SLR camera, the E-420, scheduled for release in the middle of April, 2008.

Main Features

1. World’s thinnest, smallest* camera body – ideal for travelling or just walking around town
2. “AF Live View” function that makes shooting as easy as a compact digital camera
3. “Face & Back Control” renders both human faces and the background more clearly
4. New large 2.7-inch HyperCrystal II LCD monitor with improved visibility in Live View shooting and picture playback

The E-420 is an upgraded version of the E-410 digital SLR camera (released in April 2007), which has received much praise for its excellent portability and picture quality. In keeping with the slim design, grip size has been minimized, while at the same time the grip design has been improved to fit more securely in the hand. Combining the world’s thinnest, smallest* body with the outstanding picture quality Olympus is renowned for, this camera makes it easy for anyone to enjoy the power of digital SLR performance and to capture and preserve the activities of everyday life or the memories of once-in-a-lifetime journey in beautiful pictures. Embodying the slogan of Olympus digital SLRs, “GO FIND YOUR WONDERS”, the E-420 is the ideal photographic companion as users set out to discover the wonder and joy that can be experienced through the act of “photographing”.

The E-420 features a new “AF Live View” that improves on conventional Live View by enabling autofocusing based on contrast detection. “Face & Back Control” is another special feature that optimizes exposure of human faces and the background. Using the face detection function, which is capable of detecting up to 8 different faces, this function assures clear, beautiful portraits and group shots even against strong backlight.

With its high picture quality, high functionality and high portability, the E-420 is not only a great choice for beginners who want to enter the world of digital SLR photography, it’s also an excellent choice for experienced photographers looking for a handy, reliable, go-anywhere digital SLR.

To complement the E-420, the ZUIKO DIGITAL 25mm f2.8, a new pancake-type lens optimized for the E-420’s slim design, and Genuine Leather Bottom Case and two Front cases will be released at the same time.

Development Background

In the autumn of 2006, Olympus began writing Chapter Two in the story of the Olympus E-System with the declaration, “we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the Olympus E-System body, lens, and accessory lineup. We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before.” This declaration was embodied in the E-410, at the time the world’s thinnest, smallest, lightest digital SLR*, and the E-510, which marked the first time an image stabilization mechanism was incorporated in an SLR camera body. Both models were released in April and June 2007 respectively, setting the stage for the release of the E-3, the flagship model with the world’s fastest AF*, which came out in November of the same year. With each boasting its own unique features, these three models have obtained a high reputation from the market.

The newly announced E-420 is an advanced version of the E-410. While maintaining the same super-slim, highly portable design of the E-410, which was made possible by exploiting the miniaturization capabilities inherent in the Four Thirds System standard, the E-420 incorporates an impressive array of powerful new technologies such as “Auto Focus Live View”, Face Detection and “Shadow Adjustment Technology” that make it easy even for absolute beginners to obtain beautiful, natural-looking pictures.

In terms of its imaging capability, the E-420 offers the same outstanding quality as the E-3, our widely praised flagship model, released in November 2007.

Bringing the high picture quality of digital SLRs to anyone who wants to enjoy it, the E-420 offers the ideal combination of high quality, easy operation, and maximum versatility.

Other Features

* Reliable Dust Reduction System
* Fast 3.5 frames-per-sec. sequential shooting
* Built-in flash with wireless flash control
* More advanced, 10-megapixel new Live MOS Sensor and TruePic III image processing engine
* “Perfect Shot Preview” function to compare the results of various effects before actual shooting
* Super Control Panel with excellent visibility and operability

For more information follow this link to Olympus’ website




Hamburg, 29 January 2008 – The latest firmware upgrade for Olympus’ flagship D-SLR, the E-3, is adding even more power and reliability to an already-impressive package. The upgrade is available for immediate download at no charge.Improvements featured in the firmware upgrade include the following:

* Dial operation on the power grip HLD-4 has been improved. The relationship between the rotation of the dial and the movement direction of the AF target has also been optimised.
* Battery check function has been improved to extend shooting time before the need to recharge when the power grip HLD-4 is attached.
* Focusing now stops immediately when the AF start button (AEL/AFL or Fn button) is released.
* Improved performance with the FL-50R or FL-36R flash units when undertaking bounce flashes at short distances.
* The selection and prioritisation of the central five ranging points when shooting in C-AF mode and dynamic-single target mode has been improved.
* The image stabilisation function is now also available with non-Four Thirds System interchangeable lenses by inputting a specific focal length.

To download and install this firmware update, simply open the Olympus Master software, connect the camera via USB to the computer and log onto the internet. Choose the Update Camera function from the Online Service menu in the Olympus Master software and the update will commence immediately.

For questions or additional information, please contact:

Franziska Jorke

Olympus Europa GmbHTel.: +49-40-237 73-4759Email: franziska.jorke@olympus-europa.com




Here at PhotoComment.co.za we are happy to kick off the Suppliers Spotlight category of our site with a feature on Jel Distribution, the company responsible for the Olympus brand here in South Africa. My thanks to Nicole Kam of Jel Corporation who responded to our invitation for local suppliers to use this platform as a means of further promoting their companies and products.

Introduction to Jel Distribution:

Jel Corporation was incorporated on 18 September 2001. Jel Distribution South Africa (Pty) Ltd is a subsidiary of Jel Corporation and is principally engaged in the trading and distribution of photographic products, writing instruments and fast-moving consumer goods in emerging markets. We have distribution agreements with reputable companies.

Product Range:

Jel Distribution SA (Pty) Ltd are the proud distributors of Olympus, Efiniti, Waterman, Parker and Paper mate

Jel’s key focus:

At JEL, we seek to bridge the world though our expanding networks in emerging markets. Committed to taking brands and businesses across the globe and ensuring their success, we constantly seek to establish distribution networks in new emerging markets and offer value-added services.

Key Dealers for Olympus:

Etkinds

The Digital Experince

Photo and Beyond

Whysalles

KPE Chatsworth

Pro Photo Trust

Shap’s Cameraland

Fotolens

Contact details:

Jel Distribution SA (Pty) Ltd 011 372 4000

Marketing :

Nicole 011 372 4031 (Olympus)

Sofia 011 372 4033 (Paper mate)

Lynnette 011 372 4036 (Parker & Waterman)

Sales:

Shaun 011 372 4000

Nick 011 372 4000

Christo 083 301 0748

Nicky 083 324 7831

Scott 082 774 8711

James 082 572 9783

Order Entry:

Jean 011 372 4060

Eliza 011 372 4053

Lebo 011 372 4050

Finance:

Ramu 011 372 4081

Michelle 011 372 4026

Sherwin 011 372 4024

Repairs:

Steve 011 372 4084

Sammy 011 372 4014

Website for Olympus: www.olympus.co.za




There has been a great deal of excitement – though nothing quite near that leading to Saturday’s Rugby World Cup Final – about the launch of Olympus’ new flag ship Four Thirds camera. Well it’s finally here, the new E3 and it looks like a superb machine, I wonder though how well it will be received here in SA.

Along with the launch of the new camera there is a range of new lenses which feature Olympus‘ own Supersonic Wave motors to answer the growing market of USM, HSM, AFS etc, from the competing brands. These lenses include a 14-35mm f/2 which on four thirds is equivalent to a 28-70mm f/2 in 35mm terms, a dream lens never achieved in the days of film.


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