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Its the CP+ Expo in Japan and with that comes a lot of new camera announcements. There is a whole Coolpix range revamp from Nikon, some more cameras from Olympus, lenses from Sigma and all in all too much to try and share it all here. If you want more in depth content I would suggest checking out 1001 Noisy Cameras and their CP+ 2011 Situation Room.

Read on for some of the highlights that have caught our interest the most.

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SIGMA APO 120-300mm F2.8 EX DG OS HSM – Due in South Africa March 2011

This new lens will be available in store from March 2011 and offers the latest optical design technology. The large aperture zoom lens features Sigma’s OS (Optical Stabilizer) function and weather-resistant design throughout for use in harsh conditions.

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The Sigma Corporation is pleased to announce the launch of the new APO 150-500mm F5-6.3 DG OS HSM for Sony and Pentax.
This ultra-telephoto zoom lens covers a telephoto range up to 500mm and allows photographers to bring the subject close and short perspective. This lens has an equivalent field of view of a 225-750mm when used on digital SLR cameras with an APS-C size image sensor. Sigma’s original OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement.It is ideal for sports, wildlife and landscape photography with handheld shooting. Three SLD (Special Low Dispersion) glass elements provide excellent correction for chromatic aberration. This lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing. The super multi-layer lens coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range. This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focusing capability. The addition of the (optional) 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 210-700mm F7-9 MF ultra-telephoto zoom lens or a 300-1000mm F10-13 MF ultra-telephoto zoom lens respectively (For Sony fitting only). A removable tripod socket (TS-31) is included as a standard component.




I have been a big fan of the Foveon Sensor used in the Sigma range of cameras and am pleased to see a new model coming to the floor. Now that my fears of a fading Foveon system are put to rest, perhaps I should look out for a well priced SD14 or wait to see the SD15 pricing.

Below is the Press Release:

The Sigma Corporation (COO: Kazuto Yamaki) is pleased to announce the new SIGMA SD15 digital SLR camera. This camera is the latest model in Sigma’s digital SLR camera SD series, powered by the 14 megapixel Foveon X3 direct-image-sensor it can capture all primary RGB colors at each and every pixel location arranged in three layers. The developing SD15 incorporates the “TRUE II” new image processing engine. It provides high resolution power and reproduces high definition images rich in gradation and impressive three-dimensional detail. Incorporation of the large 3.0 inch LCD monitor and improved processing speed provide ease of operation of the camera.

This product is showcased at Photokina 2008 in Koln, Germany.

Development of the SD15

Since October 2002, Sigma has introduced three digital SLR cameras, the SD9, SD10 and SD14 to the market. In March 2008 Sigma also introduced a high-end compact digital camera, the DP1 which uses the same large image sensor as is featured in Sigma’s digital SLR cameras. They have established a strong following from a wide range of photographers, both amateur and professional. Photographers expressed a desire to incorporate the image processing engine “TRUE”, which is used in the DP1, into a digital SLR camera. In order to meet this demand, the SD15, with high resolution direct image sensor, has been designed around the new “TRUE II” image processing engine. This combination delivers superior image quality as well as improved processing speed, operation and performance.




So Sigma have also announced a new Foveon based Compact Digital camera – the Sigma DP2. Now if you have just bought the Sigma DP1 dont worry, they have not replaced the DP1, the DP2 is just another model in the range featuring a longer 24.2mm f/2.8 lens – equivalent to 41mm on a 35mm SLR camera – where as the DP1 had an equivalent 28mm f/4 lens on 35mm SLR.

Press Release Below:

The Sigma Corporation (COO: Kazuto Yamaki) is pleased to announce the new Sigma DP2 compact digital camera featuring a 14 megapixel FOVEON X3 direct image sensor (2,652 × 1,768 × 3 layers) as used in the Sigma SD14 digital SLR.

Sigma introduced the DP1 with a direct image sensor as used in the Sigma SD14 digital SLR to the market in March 2008 as a “unique, groundbreaking, compact digital camera with all the power of a digital SLR”. The multi award winning DP1 has established strong support from a wide range of photographers both amateur and professional. Building on this success, the DP2 is equipped with a 24.2mm F2.8 lens, equivalent to 41mm on a 35mm SLR camera, for increasing creative possibilities and superior image quality, improving handling and performance.

This product is showcased at Photokina 2008 in Koln, Germany.

Main features

SLR-sized image sensor

The size of the image sensor used in the DP2 camera is 20.7mm x 13.8mm. It is approximately seven to twelve times larger than the 1/1.8inch to 1/2.5inch image sensors used in ordinary compact digital cameras. The pixel size of the image sensor is 7.8μm. The large photodiodes deployed at a large pixel pitch capture pure, rich light efficiently and give the DP2 its high resolution and richly-graduated tones.

Full-color image sensor

The DP2 uses the same 14 megapixel (2,652×1,768×3 layers) direct image sensor as the SD14 and DP1. Utilizing the special features of silicon, which is penetrated to different depths by different wavelengths of light, this direct image sensor succeeds in full-color capture with the full RGB in a single-pixel location. Since the moiré is not generated, use of a low-pass filter is not needed because full information of light and color can be captured with three-dimensional feeling.

“TRUE II” image processing engine

The DP2 incorporates “TRUE II” which is an improved version of “TRUE” (Three-layer Responsive Ultimate Engine), the world’s first image processing engine suited for the three silicon embedded layer direct image sensor. The unique image-processing algorithm, which has been developed throughout the development of the SD series digital SLR cameras and DP1, is incorporated into “TRUE II”.

24.2mm F2.8 lens designed exclusively for the DP2

The DP2 is equipped with a 24.2mm F2.8 lens, equivalent to 41mm on a 35mm SLR camera, which has been designed exclusively for DP2. Two molded glass aspherical lenses provide superior image quality. The Super Multi Layer Coating reduces flare and ghosting. This lens and SLR-sized image sensor combination provides natural shallow depth-of-field and attractive bokeh effect.

RAW format recording

The DP2 includes a RAW recording mode for retaining full image capture detail of the utmost quality plus a JPEG recording format for convenience. The RAW data format uses lossless compression for more compact, yet uncompromised, data files. The RAW data format of the DP2 keeps brightness and color data in a 1:1 ratio without relying on interpolation. Each pixel location captures the full color of RGB data which, when processed in Sigma Photo Pro, will preserve the balance of the natural data for the best photos with the best image quality.

Exclusive Sigma Photo Pro Software (Supplied with the DP2)

The DP2 comes complete with SIGMA Photo Pro software, a RAW image developer that converts all RAW data quickly and easily. djustments can be made in three separate modes. The X3F Mode stores the original settings of the image at the point of capture. In the Auto Adjustment Mode, the software analyzes and automatically makes adjustments to the RAW data. The Custom Mode allows the photographer to make individual adjustments. The photographer can make changes easily and quickly by simply adjusting the slider controls within the software.

Compact and lightweight body

The DP2 has compact dimensions of 113.3mm/4.5in(W)x59.5mm/2.3in(H)x54.6mm/2.1in(D). Its compact body and lightweight design makes it easy to carry everywhere.

Three metering modes and four exposure modes

The DP2 has three metering modes, Evaluative Metering, Center Weighted Average Metering and Spot Metering. It is also possible to select the exposure mode from Program AE, Shutter Priority AE, Aperture Priority AE or Manual. Exposure compensation can be set in 1/3 stop increments from +3.0 to -3.0 stops and an auto bracketing function is also available.

Pop up (manual) built-in flash

The DP2 is equipped with a pop up (manual) built-in flash. It is possible to use Normal Flash, Red-Eye Reduction Flash and Slow Synchro Mode. It also features flash exposure compensation in 1/3 stops increments.

Manual Focus

Manual Focus is available for use when autofocus or focus lock is not effective. It is also possible to magnify the display to ensure precise focusing.

Large 2.5″ TFT Color LCD Monitor

The DP2 camera features large 2.5 inch TFT color LCD monitor. The LCD monitor displays 100% of the images, allowing the photographer to easily and accurately confirm the image compensation.

Hot Shoe

The DP2 camera is equipped with a hot shoe, allowing use of the dedicated external flashgun EF-140 DG (optional) as well as Sigma electronic flashguns for SD series such as EF-500 DG and EF-530 DG. This hot shoe is also used to attach high performance view finder VF-21 (optional).
* EF-500 DG and EF-530 DG flashgun series can be used in manual mode only.

Dedicated lens hood (HA-21)

It is possible to attach the dedicated lens hood to block out extraneous light. It also functions as an adapter, designed to accept the 46mm Close-up Lens and 46mm filters.
* A hood adapter HA-21 is sold separately




Sigma has launched a few new products at Photokina 2008 including an upgraded 24-70mm f/2.8 EX DG lens that now features HSM focusing. In addition to this they have also announced the availability of the 50mm f/1.4 EX HSM lens for the Four Thirds system, the EM-140 Macro Ring Flash for Pentax and Sony as well as the 4.5mm f/2.8 EX HSM and 10mm f/2.8 EX HSM also for Pentax and Sony.

Below are the press releases.

The Sigma Corporation is pleased to announce the new 24-70mm F2.8 EX DG HSM.

This large aperture standard zoom lens covers focal lengths from 24mm and is housed in compact construction. The latest optical design provides an overall length of 94.7cm /3.7inch. It is ideal for general photography such as snapshots, portraiture and landscapes. The Super Multi Layer Coating reduces flare and ghosting. ELD (Extraordinary Low Dispersion) glass, two SLD (Special Low Dispersion) glass elements and three aspherical lenses provide excellent correction of all types of aberrations. Superior optical performance is ensured throughout the entire zoom range. This lens incorporates HSM (Hyper Sonic Motor), ensuring a quiet and high speed AF as well as full time manual focusing capability. This lens has a minimum focusing distance of 38cm/15in and a maximum magnification ratio of 1:5.3. The rounded 9 blades diaphragm creates an attractive blur. It is possible to attach the included petal-type hood to block out extraneous light.

The Sigma Corporation is pleased to announce the new ELECTRONIC FLASH MACRO EM-140 DG for Sony and Pentax cameras.

ELECTRONIC FLASH MACRO EM-140 DG is designed to work with both AF 35mm film and Digital SLR cameras. The EM-140 DG Macro Flash is ideal for photographing subjects in fine detail when the shadowless mode is used and is extremely effective for scientific and medical applications. Dual flash tubes can fire simultaneously or separately. Using only one flashtube creates shadow, which can give a three-dimensional feeling to the subject. The flash features a guide number of 14 w/ISO 100. The Modeling Flash function makes it possible to check for reflections and shadows before actually taking the flash picture. A wireless flash function is also available, when the EM-140 DG is used as master and the EF-530 DG SUPER as a slave unit for creating fine shadow details. High Speed Synchro and Exposure compensation functions are also available for advanced flash photography.


The Sigma Corporation is pleased to announce the launch of the 4.5mm F2.8 EX DC CIRCULAR FISHEYE HSM the first Circular Fisheye lens exclusively for use with APS-C size digital SLR cameras and 10mm F2.8 EX DC FISHEYE HSM diagonal fisheye lens exclusively for use with APS-C size digital SLR cameras for Sony and Pentax fitting cameras.




Sigma has made some amazing announcements at PMA 2008. Among a host of new lenses, the long awaited DP1 is said to go on sale later this year – at last a real compact that professionals can love. The following are other new releases.

* Sigma 200-500 f/2.8 EX DG – this is a beast of a lens, weighing in at a mere 16kg you better be sure your medical cover will pay for any back ops. If it’s sharp it’s sure to be an amazing feat.
* Sigma APO 150-500mm f/5-6.3 DG OS HSM – for years Sigma’s 170-500mm has been a top seller in South Africa, and this new lens is bound to make it to the top. The need for a long lens with both HSM and OS (Optical Stabilizer) has been around for some time now.
* Sigma APO 120-400mm f/4.5-5.6 DG OS HSM – If the 150-500mm is too long then maybe this will be a better choice.
* Sigma 18-125mm f/3.8-5.6 DC OS HSM – This is a really nice addition to the range. Between this lens and the 120-400mm you’ll be sorted out for 90% of what most people shoot.

In addition to the new lenses, a couple of the existing ones have been released in new mounts or otherwise updated for support on Nikon’s famous D40 and now D60, they include:

* Sigma 70-300mm f/4-5.6 HSM for Nikon – now as a Canon user I think this is a little unfair. I wonder when we will have the best of both world – macro and USM/HSM.
* APO 70-200mm F2.8 II EX DG MACRO for Pentax and Sony – the new high speed focusing systems from both companies are said to be supported by this lens, good news for Pentax users eyeing out those SDM lenses.
* APO 50-150mm F2.8 II EX DC HSM for Pentax and Sony – same auto focus benefits as the 70-200mm above.
* 10-20mm F4-5.6 EX DC HSM for Four Thirds.
* APO 70-200mm F2.8 II EX DG MACRO HSM for Four Thirds.

All in all there seem to be exciting times ahead. Click on the link for a look at the Sigma DP1




Nikon’s launch of their D40 & D40x was a sneaky and clever tactic to try and lock first time digital SLR buyers into the Nikon original stable of lenses, but it was only going to be a matter of time before the independent lens manufacturers caught up.

Today Sigma announced the 18-200mm DC (the non OS – Optical Stabilized version) with an internal focusing motor so as to work on the Nikon D40 series, a move all were expecting following Tamron’s announcement a few weeks ago to do the same with their amazing 18-250mm. The following is Sigma’s official press release:

11.1x high zoom ratio lens with a built-in AF motor allowing autofocus with all Nikon APS-C DSLR cameras.
18-200mm F3.5-6.3 DC for Nikon

The Sigma Corporation is pleased to announce the launch of the new 18-200mm F3.5-6.3 DC for Nikon. This high zoom ration lens, designed exclusively for digital SLR cameras, covers wide angle to telephoto. The built-in motor is capable of autofocusing with all Nikon DSLR cameras. Two SLD (Special Low Dispersion) lenses and two Aspherical glass elements provide excellent correction for all types of aberration. Sigma’s super multi-layer coating reduces flare and ghosting and provides high image quality throughout the zoom range. The compact and lightweight construction of 70mm (2.8″) in diameter, 75.6mm (3.0″) in length and 395g / 13.9oz makes it ideal for field work. This lens has a minimum focusing distance of 45cm (17.7″) and a maximum magnification of 1:4.4. An inner focusing system also eliminates front lens rotation, making the lens particularly suitable for using the petal lens hood and circular polarizing filters. A zoom lock switch mechanism is provided to prevent the lens from creeping due to its own weight.

* Vignetting will occur if the lens is used with 35mm SLR cameras, APS format film cameras or digital cameras with image sensors larger than APS-C size, including 5:4 and FX format of Nikon D3 camera.




Sigma has today announced the launch of two EX range lenses, really just as updates of already existing products, namely the 50-150mm f/2.8 EX DC HSM & 70-200mm f/2.8 EX DG HSM Macro lenses. The following is the official statement from The Sigma Corporation – oddly with no direct statement as to what the improvements are in real terms compared to their predecessors.

APO 70-200mm F2.8 II EX DG MACRO HSM

The Sigma Corporation is pleased to announce the launch of the new APO 70-200mm F2.8 II EX DG MACRO HSM.
This large aperture zoom lens has improved optical performance and retains close-up ability with a minimum focusing distance of 100cm/39.4in and maximum magnification ration of 1:3.5. This lens is suitable for taking all type of subjects such as portraits, landscape, and close-up pictures. Two SLD (Special Low Dispersion) and three ELD (Extraordinary Low Dispersion) glass elements provide excellent correction for all types of aberrations. High image quality is assured throughout the entire zoom range. The super multi-layer coating reduces flare and ghosting. This lens incorporates HSM (Hyper Sonic Motor), which ensures a quiet and high-speed AF as well as full-time manual focusing capability. The lens design incorporates an inner focusing and inner zooming systems. The overall length of the lens does not change during focusing and zooming, ensuring convenient handling. A removable tripod collar (TS-21) is included as a standard component. When this lens is used with the optional 1.4x EX DG APO or 2x EX DG APO Tele Converters, it becomes a 98-280mm F4 AF telephoto zoom lens or a 140-400mm F5.6 AF telephoto zoom lens respectively.

APO 50-150mm F2.8 II EX DC HSM

The Sigma Corporation is pleased to announce the launch of the new APO 50-150mm F2.8 II EX DC HSM lens.
This large aperture telephoto zoom lens is designed exclusively for digital SLR cameras with APS-C size sensors and its compact, lightweight body provides freedom of movement and versatility. The minimum focusing distance of 100cm/39.4in. and the high-resolution power layout have improved the strength of the lens in close-up photography. This lens offers a large aperture of F2.8 and its large depth of field offers greater freedom of creative expression. It has a maximum aperture of F2.8. Four SLD glass elements are used for maximum correction of chromatic aberrations. The super multi-layer lens coating reduce flare and ghosting and ensure sharp images throughout the entire zoom range. The lens design incorporates an inner focusing and inner zooming system. As the overall length of the lens does not change during focusing and zooming, convenient handling is ensured. The HSM (Hyper Sonic Motor) system allows quiet and high-speed auto focusing with full time manual focus override by just rotating the focusing ring. The addition of the optional 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 70-210mm F4 AF tele-zoom lens and a 100-300mm F5.6 AF ultra-telephoto zoom lens respectively.

* Vignetting will occur if the lens is used with digital cameras with image sensors larger than APS-C size or 35mm SLR cameras.


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